Eurostar
Adding some ooh-la-la to Design Studio’s rebrand
Tone of Voice | Branding | OOH
Eurostar has done more for Anglo-French relations than the Entente Cordiale, Thierry Henry, and all nine series of ‘Allo ‘Allo. Design Studio’s striking rebrand is helping the network ‘Spark New’ for a new generation of travellers.
Spark something
Design Studio reached out for help with applying the finishing touches to their stellar Eurostar rebrand. The series of inspirational taglines and copy elements tap into the Spark, an animated graphic, that acts as a compass and embodies the brand's future ambitions. The resulting assets evoke the spirit of adventure and new connections that begin every time you hop on a Eurostar.
Trans-Europe Express
One of my taglines from the project – ‘Where will Eurostar take you?’ – was rolled out for the launch campaign by Adam & Eve/DDB, appearing on billboards nationwide.
