Starling Bank
Helping Britain’s first mobile bank rise up the pecking order
Outdoors | Print | Web | App | Social
In advertising history, it will go down as the year of the mobile banking wars. Between Monzo, N26 and Revolut, you couldn't get on the Tube, open a magazine or watch TV without seeing an ad for these challengers. Starling Bank had to step up to the plate.
On my first morning, Starling Bank had ditched its external agency just days before a national ad campaign. We had 24 hours to nail the concept and creative for its new business accounts. As lead copywriter, I devised a series of playful but punchy messages, including a timely Brexit-themed concept that drove awareness across the UK.
Relaunching a B2B
To relaunch Starling Banking Services – the bank’s B2B arm – we developed an all-new brand proposition ‘Payments at the Speed of Light’. This provided the foundation to refresh the website, as well as videos and white papers.
For the official relaunch at financial services conference SIBOS, we created The Starling Times, a satirical newspaper poking fun at the industry. Not only did it create a stir at the event, but our spoof about drone-delivered debit cards resulted in an invitation to a House of Commons committee on airspace regulation. Who could have guessed that government spads lack a sense of humour?
Setting the gold standard
Using Starling’s simple and jargon-free tone of voice, I created all kinds of comms to help users and potential customers get the info they needed – from in-app messages to website copy, social posts, blogs and even scripts for the customer service team.
