Rado
Telling the story of one of Switzerland’s most iconic watch brands
Website | Editorial
Swiss watch brand Rado is known for its space-age materials and collaborations with top-end designers. It wanted to retell its remarkable story to a new generation of watch lovers, visionaries and style setters.
Feel Rado
Uncompromising. Experimental. Visionary. The artistry and craftsmanship that informs this Swiss watchmaker hasn’t wavered for a millisecond.
One iconic timepiece after the next, pushing the limits of materials and the possibilities of design, Rado produces watches that look and feel like no other.
To tell the brand’s story, one that began more than a century ago in a tiny village in the Jura foothills, we scoured through old presentations and adverts, quizzed the Rado team and teased out information that had lain buried in company archives for decades.
Design forward
Creativity is the lifeblood of Rado. Over the years, the brand has partnered with some of the world’s most visionary artists and designers, a list that includes Andy Warhol and Le Corbusier. Rado continues to promote creativity worldwide and collaborates closely with international designers on award-winning timepieces. We produced a set of stories that celebrated this heritage for the brand’s website.
