Remote
A high-definition rebrand for the California-based workforce platform
Verbal identity | Guidelines | Branding
Remote is a tech unicorn from California that is helping businesses connect with brilliant people anywhere in the world. Global talent, meet opportunity.
Cast your net wider
Remote is one of the world’s fastest-growing tech brands in the HR sector. It was looking to reposition its business and rebrand its identity to future-proof itself and reorganise its organisation for a new phase of jet-powered growth.
I collaborated closely with the strategy and design teams at Design Studio to refresh its verbal identity, moving away from the arid language of HR and reflecting the brand’s ambition to connect cultures in a borderless world.
The highly distinctive language reimagines Remote’s Global HR and Payroll platform. Delivering a bold and playful phrasebook, it is ready-made for the business of international hiring as it levels the playing field for employers and employees.
