Tone of Voice | Website

Simply, makers of the world’s best-loved learning apps, believe education should always be a joy. Their new tone of voice was a chance to help them spread happiness planet-wide, while ensuring the team all sang from the same song sheet.

Learning to play an instrument, or developing any craft, is a long and sometimes infuriating process. There are ups, there are downs, and there are times you want to throw your instrument against the wall.

The award-winning team behind Simply Piano and Simply Guitar understand this better than anyone. They encourage millions of people around the world to stay inspired day after day, and keep climbing the mountain on an amazing journey, never giving up, even when the going gets tough.

All you need is joy

From online videos to in-app messages, getting the right tone of voice is a vital part of keeping learners engaged. In close collaboration with the Simply team, we developed a new set of guidelines that allowed the brand to hone its sparkling voice. Based on clear and actionable ground rules, combined with examples across different touch points, Simply has the tools to teach its users to play, sing, draw, or anything else they set their mind to…